Sundance Beach Private Label

Sundance Beach, a prominent online surf wear retailer, has decided to take a step away from selling other surf brands and make a new move towards selling their own private label clothing and products. The first collection I designed started with a run of 3 different t-shirt designs that convey the California coastal lifestyle. Accompanied by a classic leather patch hat in 4 color ways and a sticker pack that all work together in a cohesive Spring collection. Clothing Design Illustration Branding

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